Custom CMS Development

Webtreepro CMS


What can I do with Webtreepro?

Take control of your websites with our top-tier enterprise CMS platform. Our expert team offers custom CMS development to meet your unique business needs.

Ease of editing

Our WYSIWYG editor allows you to quickly and easily edit your website without using any coding. If you can edit in Microsoft’s Word, you can edit in Webtreepro.

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Centralized Content Management

Our centralized content management comes standard out-of-the-box. With just a few clicks, you can publish an entire page to one group or select multiple groups. You can even do this with specific content on a page. You’re in control.

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Advanced User Permissions

With advanced user roles and permissions, you can create a set of permissions and assign them to specific users, as well as grant privileges based on the site, the page, or the content.

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SEO Friendly

Create sites that Google loves! Whether it’s the ability to change titles, descriptions, alt text, redirects, and more, total control is at your fingertips. Webtreepro was built with SEO top of mind.

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“Primero is far more than a CMS platform – the company, product, and people are exceptional in every way.”
Mark Schiffner
CEO, Sport Clips Canada
“Thanks to Primero, we ended up with a better product than we even anticipated. Our employees and internal content editors love the site, and it has become a core piece of our internal operations.”
Sandee Leatherby
GM, LUXE Travel
“Their commitment to customer service has really shone through, and our comfort level in the partnership is very high. They went above and beyond to make sure we got exactly the solution we needed to provide the best experience possible to our users.”
Sandy Craven
Director of Training, Sport Clips, Inc.

More capabilities


Workflow Approval

Workflow approval features let you stay in control of your brand. You decide who can review, edit and approve content before it goes live.


Ongoing Support

Custom Integrations

In today's world, no site is an island. With 25 years of custom integrations under our belt, we can ensure compatibility with your existing back-office systems.


Intranet Capable

Intranet Capable

Webtreepro is also a powerful intranet for your organization. Share internal assets with your team, franchisees, chapter presidents or others in a secured environment.




More cool features



  • Responsive designs (mobile-friendly)
  • Data security
  • Secure cloud hosting (AWS)
  • Robust reporting & Metrics
  • Forms and reporting
  • Ongoing support from a dedicated support team
  • A/B testing
  • Design services including client specific wireframes
  • Scheduled content publishing



Featured Projects

Sport Clips, Inc.

  • Digital asset management enables up-to-date information to be quickly found by both franchisee and corporate users.
  • Role-based user experience presents users with customized information based on their role within the company.
  • Content for franchisees is organized in an easy-to-maintain fashion, allowing quick management of thousands of documents.
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Large Travel Franchise

  • Support for branded and co-branded sites.
  • Dynamically serving up localized promotions, website content and agent profiles to a network of 170+ local franchisee agency websites.
  • Single source publishing to preserve search ranking.
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Sport Clips Canada

  • New store websites with default content can be created in minutes and custom features can be set up from a single location using dynamic content.
  • New store locator automatically includes location-related features (such as map and directions) whenever new store websites are created.
  • Budget-friendly and half the cost of their previous CMS solution.
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